Digital marketing is the use of digital channels and technologies to promote products, services, or brands online. It includes various strategies such as SEO, content marketing, social media marketing, email marketing, PPC advertising, affiliate marketing, influencer marketing, and online PR. Businesses use digital marketing to increase visibility, engage with the audience, and drive customer actions. "Probey is top Digital Marketing Agency in Gurugram & Noida". The effectiveness of campaigns is often measured through analytics and data analysis. Overall, digital marketing is a dynamic and integral part of modern marketing strategies.

Digital marketing encompasses various strategies and channels, including Search Engine Optimization (SEO), Content Marketing, Social Media Marketing, Email Marketing, Pay-Per-Click (PPC) Advertising, Affiliate Marketing, Influencer Marketing, Online Public Relations (PR), Video Marketing, Mobile Marketing, Web Analytics, Conversion Rate Optimization (CRO), Chatbot Marketing, Augmented Reality (AR) and Virtual Reality (VR) Marketing, and Voice Search Optimization. These methods enable businesses to reach and engage their target audience, build brand awareness, and drive profitable customer actions in the online space.